SITUATION

Under Armour’s vision is to inspire you with performance solutions you never knew you needed and can’t imagine living without.

Under Armour, Inc. is an American company that manufactures footwear, sports, and casual apparel. Under Armour's global headquarters are located in Baltimore, Maryland with additional offices located in all around the world.

My role

While interning at Under Armour, there was a need for men’s apparel graphics to be designed that is inspired by New York City. With the opening of the first Under Armour store in Soho, New York in 2014, I took on helping design graphics since I am born and raised in NYC. The graphics were inspired by the lights, movement, and mood of the city. I experimented with different textures and imagery to convey multiple aspects of NYC.

ART DIRECTOR:

Patrick Horvat

DESIGNER:

Yuka Doyama