ASICS wanted to launch their premium version of their legend and rising stars. They feature the same performance technologies with metallic details for a refined look. We were tasked to create a campaign visual that would enhance the concept of the shoes.
SOLUTION
Through the imagery of different shines of platinum material, the concept of a premium look is created. It is used through the background of the ads and photography to allow the shoes to stand out amongst other shoes in the market.
