Malibu Hotel wanted to elevate the overall brand and marketing strategy. The hotel would act as the nucleus of a campus that would include wedding venues, sporting facilities, retail, food & beverage and fine-dining.
My role
Malibu Hotel was rebranded by Shuichi Narita when I came on the project to help with collateral such as this pamphlet. We helped capture the culture and lifestyle the site was renowned for and appeal to the broader market through its branding and marketing. One element I helped with was the Hotel pamphlet and create a system through it for the brand. This was one of the first Japanese projects I worked on since I moved to Tokyo.
