OBLIQUE, Cosmetic wear

SITUATION

The first ever Vitamin E infused fabric technology was invented to design for Oblique. Oblique is not categorized as “Fashion”, but a new category what we have branded as “Cosmetic Wear”. Our involvement in the project was to ensure the overall brand development and marketing strategy. The challenge was to supplement the new cosmetic wear to the new market of members, whilst attracting a new generation of young professionals.

MY ROLE

For the launch of Oblique, I created the digital marketing graphics and print necessities for the launch event. Through this, we focused on having a clean aesthetic with blurred imagery incorporated and thin lines from the logo into the designs.

ART DIRECTOR:

Shuichi Narita

FREELANCE DESIGNER:

Yuka Doyama